Mahindra XUV 3XO Review 2025: Design, Tech & Pricing

The compact SUV war in India just got fiercer. Mahindra’s XUV 3XO (pronounced “ex-you-vee three-ex-oh”) isn’t just a facelift of the XUV300—it’s a ground-up revolution. Launched in May 2024, this sub-4-meter SUV packs Level 2 ADAS, segment-first tech, and a design that shatters norms. With bookings crossing 50,000 units in under 3 weeks, it’s clear Mahindra has a winner. But does it live up to the hype? Let’s dissect every angle.

Why “3XO”? More Than Just a Name Change

Mahindra dropped “300” for “3XO” to signal a complete transformation. The “X” stands for “X-Factor”—think bold styling, adrenaline-pumping performance, and tech that rivals pricier rivals. The “O” represents “Open” — hinting at its panoramic sunroof, open-road capability, and open-minded innovation. This isn’t a nip-tuck job; it’s a statement.

Radical Design: From Understated to Unmissable

(Ref: Mahindra Australia Launch)

• Front Fascia: Twin LED projector headlights flank a gloss-black grille. The aggressive bumper houses vertical tri-LED DRLs—reminiscent of Range Rover’s Velar.

• Profile: 17″ diamond-cut alloys, flush door handles, and sharp creases. The hidden C-pillar creates a “floating roof” effect.

• Rear: Full-width LED taillights (a segment first) and a roof-mounted spoiler.

Verdict: It looks ₹10 lakhs costlier than it is. Parked beside a Hyundai Venue or Tata Nexon, the 3XO screams premium.

Interior: Tech Heaven on a Budget

(Ref: Standard.net.au Review)

Step inside, and the dual 10.25-inch screens (digital cockpit + infotainment) dominate. Highlights:

• AdrenoX Connect: Over-the-air updates, Alexa integration, and 60+ connected features.

• Comfort: Ventilated front seats, leatherette upholstery, and 7-speaker Harman Kardon audio.

• Space: Best-in-class rear legroom (though the 364L boot is tight).

• X-Factor: Panoramic sunroof (segment-first) and ambient lighting with 64 colours.

Tech & Safety: Level 2 ADAS for ₹15 Lakh?!

(Ref: Wikipedia)

The 3XO’s AX7 variant includes Level 2 autonomous driving—a game-changer at this price:

• ADAS Features: Adaptive Cruise Control, Lane Keep Assist, Forward Collision Warning, Auto Emergency Braking.

• Core Safety: 6 airbags, ESP, hill-hold control, and 360° camera.

• NCAP Rating: Expected 5-star (based on XUV300’s legacy).

Why it matters: You’d pay ₹25+ lakh for these features in a Creta or Seltos.

Performance: Turbocharged Firepower

Three engine options—all turbocharged:

1. 1.2L TGDi Petrol: 130 BHP, 230 Nm (6MT/6AT)

2. 1.5L Diesel: 117 BHP, 300 Nm (6MT/6AMT)

3. 1.2L mStallion Petrol (lower variants): 110 BHP

Driving Impressions: The TGDi petrol is startlingly quick (0-100 km/h in 9.5 sec). The AT gearbox is smooth, and ride quality soaks up potholes effortlessly. Diesel torque makes highways a breeze.

Variants & Pricing: Where Value Explodes

Killer Deal: The AX7 (₹13.99L) offers ADAS and sunroof for Hyundai Venue/Sonet money.

XUV 3XO vs Rivals: How It Stacks Up

Verdict: The 3XO undercuts rivals on price while overdelivering on tech.

Pros & Cons: The Honest Truth

✅ Pros:

• Segment-first ADAS & panoramic sunroof

• Class-leading 130 BHP turbo-petrol

• Premium cabin with dual 10.25″ screens

• Aggressive pricing (under ₹15L for top diesel)

❌ Cons:

• Boot space (364L) smaller than Nexon (382L)

• No hybrid/EV variant (unlike Maruti Brezza)

• Rear AC vents only on AX7/AX7L

The Final Verdict: Who Should Buy It?

The XUV 3XO isn’t just a “value” SUV—it’s a tech powerhouse that humbles costlier rivals. Ideal for:

• Tech-savvy millennials craving ADAS and connectivity.

• Families seeking safety (6 airbags + ADAS) without breaking ₹15L.

• Performance enthusiasts wanting 130 BHP turbo thrills.

If you’re comparing compact SUVs in 2025, test-driving the 3XO is non-negotiable. It redefines what “affordable premium” means.